Rise & Lead —
Scaling transformational coaching through design
I developed Rise & Lead's digital presence to bridge the gap between high-performance coaching and approachable wellness. The site prioritizes editorial clarity and immersive user journeys.
Implemented GSAP (GreenSock) to create smooth, scroll-triggered animations. These interactive elements guide the user through the narrative without feeling intrusive or lagging.
Structured text-heavy coaching modules into digestible sections using cards and roadmaps to ensure high user engagement and retention.
Built a robust resource hub for insights and articles, allowing the client to establish authority through value-driven content.
Mapped out a strategic call-to-action flow that guides users from discovery through to booking their first consultation call.
